Yes, the hippies are right and saw the future, all right. More than 50 years after the popular social movement inspired much of the West Coast, the ideas remain as vibrant as ever.
For the uninitiated or simply those who have forgotten, let’s do a survey of interesting things that happened in the world in the last few years. There are now industries that are focused on recycled paper, the increasing popularity of solar-power technology, a Paris Climate Agreement that seeks to reduce emissions, and an Oscar award for ‘An Inconvenient Truth’ with Al Gore. Hey, even big companies like Starbucks are dipping their fingers with its drive to sustainable coffee production!
There’s one important conclusion that we can get from these: there’s a pro-environment movement that’s taking shape around us. And the hippies were one of the first groups to call it out.
Who’s the Eco-Conscious Consumer?
So who’s exactly the eco-conscious consumer and what can we learn from this? To fully understand this person, it’s equally important to appreciate the movement: eco-conscious consumerism. It’s an emerging lifestyle that harks back to the slogan of the 1960s.
Under this type of consumerism, consumers are growing more conscious of their buying decisions and consumption and how these are impacting the world around them. For this reason, they’re demanding companies and manufacturers to be more proactive and transparent about their ethical procedures and procedures. In a way, it encapsulates the people’s attitudes towards the environment and an increasing preference for products and services that are eco-friendly.
More than the choice of the products, the eco-conscious consumer is more aware and responsible in its consumption and disposal of the waste. As we all know, thrash and the by-products of consumption impacts the environment. And this is where the eco-conscious consumer enters the picture: he consumes and disposes of responsibly. However, the movement is still young and there’s still a lot of ground to cover. And we still find some people who are unconsciously left behind.
What Can We Expect in the Future?
Just like other movements, the drive for eco-conscious consumerism can take time to go mainstream. But there are some signs that we’re heading in that direction with the support of the general public. And recent studies and surveys reflect a growing commitment among consumers.
For example, one market research company found out that 80% of the consumers in the UK and US who buy eco-friendly products say that they care about the planet when making purchases. And half of the digital consumers from the same study say that they consider the environment when making purchases.
Also, the movement is evident among companies and business owners. As mentioned, Starbucks is making a move to environmental sustainability, and PELA is aggressive in its efforts to promote a waste-free world.
Even gaming companies are contributing to this movement in a different yet effective manner. Slothino Casino, a brand new casino from Premier Gaming, is using its platform to support the conservation efforts of sloths. It uses the endangered sloth for branding and in exchange, it raises awareness of sloth-related causes and organizations.
It’s still a long way to go before we can fully become eco-conscious in the truest sense of the word. But with these commitments from a growing number of companies, the future looks bright for our environment. And you too can take part in this movement and contribute to the cause, one buying decision at a time.